JUST IMMERSIVE

Claridge's Barmitzvah Circus Party Event Luxury JustSeventy

A creative circus-themed Barmitzvah at Claridge’s, designed by JustSeventy

Below is our July 2020 JUST IMMERSIVE newsletter.

Immersive events with Laurie.

Want to find learn more about events, or how we do things here at JustSeventy? We’re about to start our weekly Q & A series to give you more of an insight into our events…this week we are discussing how we create immersive events with Laurie.

JustSeventy Creative Events Agency Director Laurie

What is an immersive event?

It is something that captures and challenges all of your senses within an environment that excites and thrills your take on reality. It is where you walk into a venue and feel like you have been transported into the scene of a movie. It is vital that this all starts from the moment your guests arrive. Using all of the different senses, for example actors and props, sounds and smells, the food and drink, entertainment, dressing of the room and so much more can be adapted to suit the concept that you are projecting.

Luxury Creative Event Fairground Barmitzvah London JustSeventy

What raises the bar from a themed event to an immersive event?

A themed event covers props and theming, whereas an immersive event is where every layer and detail has been thought about. From the invitation, to the food, to the music, actors, and stooges, even to the scent and atmosphere created through projection and lighting of the space. This can be done in many ways, for example having a DJ in the toilet, different subtle signs around the venue or even acrobats hanging from the ceiling on arrival. An immersive event transforms the guest experience into an adventure and journey throughout the whole evening, leaving them unknown as what to expect next.

Luxury Creative Event Fairground Barmitzvah London JustSeventy

What are the elements you look to include when planning an immersive event?

Here at JustSeventy, we like to look into every possible detail, in particular I like to look at the entertainment, the music, and a host or compere to tie everything together. We also like to look into how the food can become that extra layer, for example the catering staff being dressed differently, what things are served in, actors setting the scene and so on.

A true example would be an aeroplane Barmitzvah we created with security and airport scanners on arrival, to a full departure lounge reception and into the main room for the flight. We even had air hostesses and a pilot taking us on the whole journey.

Luxury Creative Event Fairground Barmitzvah London JustSeventy
Luxury Creative Event Fairground Barmitzvah London JustSeventy
What have some of your favourite immersive event been?

Recreating the Late Late Show with James Corden at Rosewood London.

Barmitzvah Rosewood London TV Television Event Party Immersive JustSeventy
Barmitzvah Rosewood London TV Television Event Party Immersive JustSeventy
 

Thanks for reading, keep your eyes peeled for another topic next week!

Is there anything specific that you are interested in learning more about? If so, please let us know here and we’ll aim to include it within the coming weeks.

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