CLARIDGE'S WHITE WEDDING

Clean, crisp and candle lit… a truly fitting look for a wedding in the world-famous Claridge’s Ballroom. Sometimes it is all about keeping a simplistic and classic base, but elevating the end result with exquisite design throughout.

When asked to provide all production and design for this delightful bride and groom, the JustSeventy team enjoyed curating the perfect balance of delicate yet interesting lighting, to compliment the intricacies of all details.

Providing maximum impact on arrival, under the reception chandelier, stood a grand urn filled with voluminous hydrangeas in a range of pink hues, arranged by the talented Rob Van Helden. Guests then made their way into the Ballroom which was bathed in soft lighting, allowing the glow of the candlelight to gently twinkle. Using clear plinths, vases and registrar table allowed the room to feel light and spacious, and avoided distracting from the beautiful clean white aisle on which the bridal party would walk.

To cheers from their loved ones, the newlyweds led the way to their drinks reception which took place in the Ballroom reception. Guests continued to marvel at the central floral display, now realising that not only was it beautiful, but it had also been made into a bespoke love seat therefore served as a practical piece of furniture for the reception.

During the drinks reception, the JustSeventy and Claridge’s teams worked quickly and efficiently to turn the room around from ceremony to dinner dance. The romantic, theatrical lighting remained but the rows of chairs by an aisle were replaced with round tables dressed in soft grey linen.  Stunning floral designs alongside an abundance of candles reflected the romance in the couple’s love story. Although classic in so many ways with a grand piano and a string quartet, the bespoke dance floor with the couple’s monogram and a slick stage and DJ booth gave a contemporary edge to the set up.

A grand nine-tier cake with silver leaf and an array of sugar work was expertly brought out by the Claridge’s team and stole the show. An incredible piece of art and design, finished off beautifully by a wreath of roses around the bottom tier, provided by Rob Van Helden’s team.

An added dimension to the entertainment for the evening, a trio of ballerinas in beautiful white LED tutus danced in the Ballroom for the guests’ enjoyment. It was a treat for the eyes as they blended in beautifully with the elegant aesthetic of the Ballroom and led the way into the party… just as all weddings should conclude.

The Brief:
  • A Love Story
  • Classical Music
  • Delicate Design

Photography by John Nassari Photography