A desire to change the cookie-cutter style of a wedding can be both controversial and challenging, yet if done well can be truly inspiring.
This JustSeventy wedding saw a well-known London restaurant, Bluebird Chelsea, stripped of its usual operational layout and transformed into a botanical wonder.
A beautifully designed chuppah stood majestically in the centre of the venue, allowing guests unique 360-degree perspectives. Underneath an atrium ceiling and surrounded by foliage, guests felt like they were in an outdoor spring haven. All the traditional elements of a Jewish wedding ceremony were juxtaposed with this modern and stylised restaurant space.
The ceremony was followed by a relaxed yet lively evening for all. The usual dinner-dance format was replaced with a standing reception involving food stations around the room. Although seating was available, the fluid concept was designed for guests to mingle and create their own night. Delicious savoury food stations including Spanish and Sushi, then an impressive dessert area were all talking points. It was real proof that guests do not need a plated dinner to be well-fed… this bride and groom had planned for an abundance of varied food!
The layout created saw the bar next to the dance floor, which ensured the party energy was kept together and encouraged through this night club feel.
JustSeventy are well-versed in curating the perfect musical entertainment for any occasion and this wedding did not fall short. A hand-picked selection of musicians to play alongside a world-renowned DJ was the perfect fit for this cool bride and groom.
Sometimes breaking the mould can feel like a risk but, as in the case of this contemporary twist on a wedding, it can also be nothing short of a memorable success.